India & Africa
One Strategy. Two Growth Frontiers.
Mika Sake Global connects the market knowledge, professional networks and operational experience developed in India with new opportunities across Africa.
India
Our Operational Foundation
India is a complex alcohol market shaped by central regulations, state-level registration systems and varied distribution structures.
Mika Sake Global has developed practical market-entry capabilities through importer engagement, professional education, trade exhibitions, hospitality activation and post-import development.
Core Markets
Extended Project Coverage
- Exports through seven importers
- More than 30 products introduced
- ProWine India exhibitor since 2019
- Two Vinexpo India participations
- Two major trade-fair sake masterclasses
- More than 100 WSET-qualified professionals educated
- More than 500 professionals trained annually
Our professional education and market-development activities in India are conducted through the Sake Mom India brand.
Africa
The Next Growth Frontier
Africa is not one market. Each country has its own regulations, import structures, price expectations, hospitality networks and consumer behaviour. Our approach is selective, local and long-term.
Selected Africa Activities
East African Gateway
Kenya
Nairobi provides access to East Africa through its hospitality, tourism, food-service and professional beverage sectors.
Completed
Nairobi Street Kitchen Professional Tasting — 13 August 2026
West African Gateway
Ghana
Accra provides a platform for evaluating premium beverages through its growing bar, hotel and hospitality market.
Completed
Accra Bar Show — 7–9 August 2026
Southern African Gateway
South Africa
South Africa provides access to an established wine, spirits, restaurant and hospitality sector.
Completed
JETRO Business-Matching Programme, Cape Town — February 2026
2025: Professional tastings, training and market-development activities also took place across multiple cities in Uganda, Kenya and Zambia.
How We Build a Market
A Consistent, Six-Step Approach
- 1
Market and regulatory assessment
- 2
Importer and distributor identification
- 3
Professional sampling
- 4
Hospitality and trade education
- 5
Import feasibility assessment
- 6
Post-import market development
Selected Projects
Project or Event, Location, Year & Scope
| Project / Event | City, Country | Year | Scope of Work |
|---|---|---|---|
| ProWine India | Mumbai, India | Since 2019 | Exhibition operations, buyer engagement and business matching. |
| WSET Sake Education | India | Ongoing | Professional qualification programmes led by Mika Eoka. |
| Hospitality Training | Bengaluru, India | 2026 | Product education and service training for hotel and restaurant professionals. |
| Professional Tasting | Nairobi, Kenya | 2026 | Market validation with importers, distributors and hospitality professionals. |
| Accra Bar Show | Accra, Ghana | 2026 | Japanese alcoholic beverage exhibition, market feedback and local partner development. |
Planning a Market Project in India or Africa?
Tell us your target market and objectives — we will propose a practical local execution plan.
Discuss a Project